One site connecting craftsmanship, services, and sales.

The business serves several different audiences: customers shopping for made-to-order products, homeowners looking for local project help, and families interested in recurring maintenance. The website needed to make those offers feel connected without flattening their differences.

I organized the experience around clear customer paths, then built a bold visual system that matches the hands-on character of the work. The custom shop was designed specifically for custom builds: customers can begin with an example product, understand the starting price, and request changes to size, materials, details, or personalization. Dedicated portfolio, video, maintenance, contact, and payment experiences let every part of the business do its job while still feeling like one brand.

Nifty Build USA now has a complete digital platform rather than a simple brochure site. It can demonstrate craftsmanship, turn custom-build ideas into qualified shop inquiries, explain service plans, build trust through video, capture project requests, and support existing customers from one cohesive experience.